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http://www.leveragingideas.com/2008/07/11/can-you-afford-to-not-be-funny-viral/
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Popular Threads

Leveraging Ideas: Can You Afford Not to Be Funny?

seth godin · 1 year ago

Great point.

I haven't spent a lot of time thinking about it. One thing I'd point out is that there's a huge difference between being popular and being effective.
Sam Huleatt · 1 year ago

Hey Seth - Thanks for the comment! I'd love to hear your thoughts sometime....

But, agreed....there is a big difference between popularity and
effectiveness -- although you certainly more likely to be effective by
being popular
CDL Truck Driving Jobs · 1 year ago

laughter is contagious... as long as it gets the word spread and doesnt infringe your products rep, id say its worth it.
-Jake