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Dear god. It is more noise injected in to a relationship (business<->consumer) that is already so noisy and messy that most of us can't bear it.
What I'd also like to point out is the fact that we do this without installing anything on anyone's desktop, i.e. nothing to learn and emails can be wrapped from any email client (including cell phones).
This is NOT mass email but rather adding an interactive letterhead around the regular external email that employees send every day. Every employee becomes a marketer and helps expose products services AND drive traffic to the corporate website (and not only the home page).
We charge $5 per user (email sender) per month - hard to find a more effective, targeted and viral marketing tool out there at that small expense. Never mind the fact that we have clients who turns WrapMail into a revenue generator by allowing selected 3rd party ads in the wraps.
Thanks again, I will monitor this thread and answer any questions readers might have.
ever forward an email?
I think that there is significant value add for a receiver based on WrapMail's use of imaging and video -- marketing that would not be appropriate as an email signature. For example, someone from BlendTec (the Will It Blend? folks) might send out an email with some of their awesome videos wrapped on the outside. Now those videos arrive at a new audience who may forward them, or share them with friends and colleagues. WrapMail can be a really nice distribution channel to complement a viral campaign when used in that fashion.